Brief
Antbits was brought on board to help the amazing GP Freshwell team to transform their successful analogue patient program, aimed at tackling the rise in type 2 diabetes, into a digital service. Beginning with an app designed to serve as a resource hub, we led the project from ideation to execution, prioritising a modern, user-friendly mobile experience.
Despite tight budget and time constraints, we worked closely with the development team to create a future-proof app that truly resonated with users, greatly enhancing the product’s human-centred design.
Scope
- Full UI design following branding and design guidelines
- Full UX to enhance engagement and learning
- UX research and testing
- Project management to ensure the app was designed and developed on time and to a high standard
- To design and develop the app using React Native and publish to both Apple and Android app stores.
Roles
- Product Design
- UI/UX
- Project Management
- Development
The design process
Discover phase – Our design process starts with a deep dive into user research, combining interviews, ethnographic studies, and competitive analysis to gather valuable insights. These findings help us shape a design strategy that’s grounded in real user needs and market trends.
Define phase – We take these insights and move quickly into prototyping, using tools like Adobe XD and Figma to iterate on designs and refine concepts. This fast-paced approach allows for continuous validation, ensuring that our solutions meet both user expectations and business goals. We focus on integrating feedback at every stage to keep improving the product’s usability and impact.
Deliver phase – In this phase, we finalize the product design, ensuring that all elements align with user requirements and quality standards. Collaboration with development teams is key to guarantee smooth implementation and a seamless user experience, ensuring the product delivers real value to the target audience.
Across all these stages, Antbits leads with a proactive mindset, a passion for user-centred design, and a commitment to delivering high-quality, innovative products. Our attention to detail and strategic focus ensure that we exceed client expectations and create impactful solutions.
UI/UX Design
Using Adobe XD, we developed a range of concepts from low to high fidelity, creating prototypes for usability testing and refining user flows for better engagement and functionality.
The image below shows the final app interface with integrated call-to-action buttons. This prototype supports user testing, presentations to the GP’s, and provided the developers with a clear reference for the app’s design and functionality.
Project outcome
On-time delivery – thanks to thorough research and careful planning from the start, we successfully launched the app on time and within budget. Now available on iOS and Android, it has seen strong engagement and a steadily growing user base.
Impressive Results – Even without marketing resources, the app has garnered excellent user engagement and positive feedback. It has resonated with the Low Carber community and NHS health teams in the UK, earning accreditation with the QIS 2020 standard and meeting NICE guidelines as a trusted digital health resource.
UI/UX excellence – the app underwent rigorous testing and refinement throughout the design process, resulting in an intuitive, user-friendly experience that’s easy to navigate and quick to reference.
Future-proof – built with longevity in mind, the app uses the robust and widely supported React Native framework. This ensures smooth deployment across iOS and Android platforms, streamlines updates, and allows for quick resolution of bugs and seamless feature improvements.
