When Elsevier in the US wanted to push the boundaries of medical textbook applications – by displaying detailed and interactive medical imagery – they knew to turn to Antbits. The White Matter app required importing gigabytes of data and images from an established textbook and post-processing and adapting them semi-autonomously to suit a tablet layout. The end result was a groundbreaking user experience, enabling medical experts and students to delve quickly into various functional areas of the brain.